At The Crossroads

At The Crossroads

Building a sales culture and creating a culture of exceptional customer service are closely linked but they are not the same.

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November 14, 2017
Client Relations & Customer Service Sales & Marketing
A sales culture means everyone’s in sales and everyone knows the way to help a customer say “yes.” Regardless of the position you hold in a company, you do something every single day that has a systemic (and in some cases direct) impact on a customer’s decision to do business with you. This is a proactive and conscious belief system that you and the organization uphold. It is built on a foundation of trust that begins with the CEO conveying a culture that every employee matters, and acknowledging that creating a happy customer is not easy.

So, what is the relationship between a great sales culture and a culture of great customer service? They are tied to each other in several ways.

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