With the delayed start to the season for many parts of the U.S., snow and ice contractors have had time to really work on their businesses. For some contractors, this meant taking stock of their online presence.

Whether it was a website or social media, contractors got started this year. But making a move online to build business is only the first step. It’s just as important to keep at it.

As winter begins to put pressure on your time, don’t forget your online presence. For example:
 

Posting photos. A quick photo and post from a smartphone after a smoothly cleared commercial property doesn’t take long, and it will keep the flow of information coming.
 

Client communication. Focus social media messages to where the next event is predicted, or make a note of a money-saving tip one of your clients is taking advantage of. Maybe even make a quick reply to clients on Twitter or Facebook if they post about the weather, reminding them you’ll be there to take care of it.
 

Delegate. Depending on the size of your snow and ice management operation, you could even assign a crew member to periodically check social media to help keep your company visible.

Don’t let your work keep you from linking up your three most important networks – customers, suppliers and employees!

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