Word-of-mouth referrals (84 percent) continue to be snow contractors’ most popular new client generation tool. What’s interesting, though, is that the use of Web sites and e-newsletters (29 percent) has gained considerable favor with snow contractors and has surpassed the tried-and-true standby of advertising in the Yellow Pages (25 percent) for the first time. In comparison, according to last year’s State of the Industry report, only 20 percent of contractors were using Internet tools and 30 percent were relying on the Yellow Pages to generate new business.

Source: Snow Magazine research