A professionally designed and built Web site is a great way to stay competitive and land more business. Look for a Web marketing partner who takes the time to understand your needs and to educate you and you will get the results you deserve.
- Ask as many questions as you can – you’ll be glad you did. Try these questions for starters:
- Ask for five references in your industry – and ask those references if they got their money’s worth.
- Ask who you’ll be working with for design.
- Ask who you’ll be dealing with for customer support.
- Ask how long it will REALLY take to build or upgrade your site.
- Most of all, ask yourself how much time are you really willing to put in to your own site development --are you going to write your own content?
Author Griffin Davis is vp of marketing for Market Hardware Inc. (www.contractor-websuccess.com) and contributed this article.
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