Plow manufacturer selected by How 2 Media to be featured on the popular television series “World’s Greatest!”
As a testament to the company’s 25-year track record for new product innovation and quality design, THE BOSS Snowplow has been selected by How 2 Media to be featured on the popular television series “World’s Greatest!”
World’s Greatest is a 30-minute show produced by How 2 Media and dedicated to highlighting the world’s greatest companies, products, places and people. Companies profiled are selected through a rigorous interview process. Each show is viewed by millions nationwide and features a fast-paced tour around the world with behind-the-scenes footage, informative interviews, and exciting visuals.
“THE BOSS Snowplow is exactly the type of company that we like to feature on ‘World’s Greatest!,’” said Executive Producer Gordon Freeman. “They’re an innovative company that over the years has pioneered a number of revolutionary features and equipment additions for snowplows, and each and every one of their snowplows is designed and manufactured in Michigan’s Upper Peninsula where they know snow.”
As part of the show, How 2 Media will be sending a film crew to the company’s manufacturing facilities in Iron Mountain, Mich., to get the story behind the story on how the plows are made and tested, and to show the “World’s Greatest!” viewers why BOSS was selected as the best in the snowplow category.
“We’re proud to be part of the ‘World’s Greatest!’ and honored for the selection,” said Mark Klossner, marketing manager for THE BOSS Snowplow. “This program gives us the opportunity to highlight our company’s strong heritage of achievement and share our story of manufacturing excellence with television viewers across the country.”
Following filming, BOSS will be featured on the “World’s Greatest” in an episode airing on the ION Network in mid-October. Check your local guide for listings. The network has a viewership of more than 95 million households.