“We’ve established the annual Executive Summit as the leading educational and networking conference serving business leaders in the snow and ice management industry,” says ASCA Executive Director Kevin Gilbride. “The pandemic’s persistence created obstacles for snow contractors to attend and enjoy this year’s event. Therefore, we made the decision to continue to serve the industry by providing this high-end education, and the digital venue allows us to bring these great speakers and online networking event to a wider, more inclusive industry group of snow professionals.”
2020 Executive Summit Virtual takes place online Sept. 17-18 and features educational seminars presented by thought leaders from the professional management and snow and ice industries. Conference attendees have the opportunity to earn continuing education credit that can be applied toward the renewal of their ASCA-C certification.
In addition to an impressive educational program, the ASCA is planning a unique networking event to connect attendees with one another and encourage new professional connections with colleagues from throughout the industry.
“Networking is a hallmark of Executive Summit,” Gilbride says. “The digital environment allows us to continue this tradition through our Birds of a Feather networking session, which gives attendees the opportunity to meet over a variety of industry-related topics in an online environment.”
The global pandemic has impacted every business operation, and as such, business leaders have had to find new ways to work around and through these challenges, Gilbride says. Finding a way to bring the 2020 Executive Summit experience to the professional snow and ice management community is one of those challenges the ASCA has had to troubleshoot.
“Is this the most ideal scenario? Certainly not,” Gilbride says. “We would all like to be together, face-to-face, at a resort destination, like we have for more than a decade. However, the pandemic has taught us all that we need to not only be quick on our feet to adapt to new challenges, but also that we can’t give up or relent in the face of opposition. We’re pursuing Executive Summit – even in a digital format – as a way to defy the pandemic and to retain some semblance of normalcy. We can do many things online that we’ve done in year’s past in person to make the very best out of a valuable and professionally enriching two-day opportunity.”
CLICK HERE for more information and to register.