Year Over Year
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Year Over Year

ASCA Executive Director Kevin Gilbride draws some perspective on the formula for success from Snow Magazine’s Top 100 list.

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June 25, 2021

Every year, Snow Magazine compiles the industry’s annual Top 100 list.  In fact, we’re dotting the I’s and crossing the T’s on this year’s list.  As we go through this annual exercise it is always interesting to observe the revenues as they roll in.  When we began the list back in 2004, we only reported on the Top 50 companies. And by the next year we had expanded to 100 companies with the final company on the list reporting less than $1 million in winter revenue.

By comparison, the revenue threshold to make it on this year’s list was well over the $1 million mark.  Without a doubt, much of this is due to more contractor participation. However, over the years I’ve tracked and become friends with many of the top performing companies on this list, which gives me some unique insights into the companies on the list, how they’ve grown, and how they have succeeded.

With so much talk over the past year centered on the pandemic, business shutdowns, and the various logistical challenges we have all endured, it provided me some perspective as I reviewed a final version of this year’s Top 100 list.  By and large the snow industry had a very good Winter 2020-21.  Companies that traditionally appear on the list reported increased revenues from the past winter.  

As a side note, I should mention that the 2021 Top 100 companies will be honored at this year’s Executive Summit, taking place Aug 2-4 at the Omni Amelia Island Resort in Florida. The annual Top 100 company list will appear in Snow Magazine’s September issue.

As I think about the diverse companies on this year’s list, they all share many things in common: Nearly all perform professionally, they take their business seriously; they build teams and motivate them; and they understand their customers’ needs and expectations.  

In the wake of the COVID pandemic, these companies grew their businesses because they put their collective heads down and got the job done.  They didn’t let the pandemic slow them down.  Instead, they made sales.  The communicated and worked with their customers.  They found and trained people to perform the work.  They got the job done regardless of everything else that was going on around them.  

This, I’m certain, is what it takes to be successful is business … especially in the world of snow ice management.   

Kevin Gilbride is the Executive Director of the Accredited Snow Contractors Association (ASCA).