Executive Summit Goes Virtual

ASCA Update - update

This year’s event of educational and networking opportunities moves from the beach to the digital realm to overcome pandemic challenges.

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August 21, 2020

Due to the challenges and obstacles presented by the COVID-19 pandemic, the Accredited Snow Contractors Association (ASCA) is taking its 2020 Executive Summit to the digital realm.

“We’ve established the annual Executive Summit as the leading educational and networking conference serving business leaders in the snow and ice management industry,” says ASCA Executive Director Kevin Gilbride. “The pandemic’s persistence created obstacles for snow contractors to attend and enjoy this year’s event. Therefore, we made the decision to continue to serve the industry by providing this high-end education, and the digital venue allows us to bring these great speakers and online networking event to a wider, more inclusive industry group of snow professionals.”

2020 Executive Summit Virtual takes place online Sept. 17 & 18 and features educational seminars presented by thought leaders from the professional management and snow and ice industries. This year’s keynote lineup includes:

Jim Canfield

President, CEO Tools by Aprio

Jim Canfield is President of CEO Tools by Aprio. CEO Tools provides winning strategies and business performance tools that empower CEOs to drive profitable growth. Jim brings a unique blend of past experience, including extensive learning in leadership theory and practice as well as “been there, done that” practical experience running several companies.




Tom Gimbel

Founder/CEO, LaSalle Network

Tom Gimbel is the founder and CEO of LaSalle Network, a staffing, recruiting and culture firm headquartered in Chicago. LaSalle has been named to the Inc. 5000 list of fastest-growing companies for 12 years, Fortune’s “Best Companies to Work for in Chicago” and “Best Medium Workplaces,” Forbes’ “Best Professional Recruiting Firms’” and to Inc. Magazine’s “Best Workplaces” list.




John Ward

Business Coach, Business Traction Center

For more than 20 years John Ward has been helping entrepreneurs get more of what they want from their business. After a 10-year corporate career, John joined the leadership team of a family owned business and helped to grow that company from a $20 million regional company to a $150 million state-wide distributor. Recruited to assume the helm as President of a struggling retail chain, John successfully engineered a turnaround that brought the company back to profitability within a year and then oversaw double digit growth for the next four years. Following that assignment, John formed his own consulting, training and development company and with a partner grew that into a national organization helping companies across the country to dramatically improve performance through better management, focus and accountability. Today John focuses all his energy on helping entrepreneurs to clarify, simplify and achieve their vision by implementing the Entrepreneurial Operating System®.

The virtual conference will also have presentations from industry friends, including Josh Ferguson, Employment Law and the Pandemic; Joe Kujawa, Better Numbers Through Benchmarking; Ron Eckman, Brine and Liquid Deicing Best Practices; and Michael Moncoda, State of Insurance.

Lastly, conference attendees have the opportunity to earn continuing education credit that can be applied toward the renewal of their ASCA-C certification.

In addition to the educational program, the ASCA is planning a unique networking event to connect attendees with one another and encourage new professional connections with colleagues from throughout the industry.

“Networking is a hallmark of Executive Summit,” Gilbride says. “The digital environment allows us to continue this tradition through our Birds of a Feather networking session, which gives attendees the opportunity to meet over a variety of industry-related topics in an online environment.”

The global pandemic has impacted every business operation, and as such, business leaders have had to find new ways to work around and through these challenges, Gilbride says. Finding a way to bring the 2020 Executive Summit experience to the professional snow and ice management community is one of those challenges the ASCA has had to troubleshoot.

“Is this the most ideal scenario? Certainly not,” Gilbride says. “We would all like to be together, face-to-face, at a resort destination, like we have for more than a decade. However, the pandemic has taught us all that we need to not only be quick on our feet to adapt to new challenges, but also that we can’t give up or relent in the face of opposition. We’re pursuing Executive Summit – even in a digital format – as a way to defy the pandemic and to retain some semblance of normalcy. We can do many things online that we’ve done in year’s past in person to make the very best out of a valuable and professionally enriching two-day opportunity.”

For more information and to register, go to ascaexecutivesummit.com