Editor's Notebook: The Write Stuff
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Editor's Notebook: The Write Stuff

New author Mike Voories shares some tips on how to put pen to paper for your next industry bestseller.

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March 31, 2021


Generate success in snow and ice management and over time you begin to gather some valuable institutional knowledge on what works and leads to repeated success. Additionally, this usually involves trying new things, applying out-of-the-box concepts or thinking, or solving persistent problems from an entirely fresh angle.

And with success and experience, many times industry professionals gather enough confidence to share those experiences with their industry colleagues, because as it’s often said, “rising tides lift all boats.” What’s good for many only makes the industry stronger.


Snow Magazine Contributing Editor and Brilar COO Mike Voories recently debuted his new book, Complain Or Complete: Creating an unfair advantage in a tough labor market. (CLICK HERE to order a print or Kindle version from Amazon). Already a prolific content provider, blogger and podcaster, Mike says his inspiration stemmed from how challenging the labor market has been for snow and ice professionals. In his own journey to address this issue as Brilar’s COO, he learned focusing on how to position his company to compete for the best team possible gave Brilar an edge in the markets it serves.

“There’s plenty of people out there,” he says. “It’s just a matter of working harder then we’re used to at being more appealing to job seekers. Give them a job they want to do and your company will be better for it.”

Interested in sharing your knowledge with the snow and ice management community? Mike shares a couple of tips for aspiring writers looking to put their pens to paper.

Just Get Started.  “Too many days get wasted Googling ideas on the Internet or researching a topic. There comes a point where you just need to sit down and get started.”

Commit. “Commit to writing that first page. Then, write the first chapter. Then commit yourself to writing 500 words a day or whatever works best for you.”

Rely On Your Experience. “Remember, we all have something to offer. It’ll all come together [in the end] and it doesn’t have to be perfect. If it helps a handful of people, then it’s worth the time and effort.”

Mike Zawacki is editor of Snow Magazine.