NOTEBOOK: Getting The Message Out

NOTEBOOK: Getting The Message Out

Montana design student envisions “sweet deal” for attracting new snow and ice customers.

Snow and ice management professionals are always on the lookout for creative branding campaigns to draw in new business. This award-winning idea one mixes up business with everyone’s sweet tooth.

Recent Minnesota State University graphic design graduate John Vincent created his “Sweet Deal” project in a guerrilla advertising class. Vincent’s concept envisions a combined marketing effort for a fledgling snow removal company and a local ice cream shop. He took best-in-show honors at the American Advertising Awards Northwest (Northwest ADDYs), and it now heads to the national student ADDY competition in June.

© MSU News
The winning design project envisions a combined marketing effort for a small snow removal company and a local ice cream shop. Click the image to see a larger version.
Vincent reportedly used his 3D printer to make ice cream spoons in the shape of tiny snow shovels for the project. He also printed a small advertisement for a “sweet deal” at his assigned client’s snow removal company at the bottom of ice cream cups as part of the winning promotion. Vincent gained expertise with his 3D printer while an MSU engineering student, prior to switch over to graphic design.

“What makes this particular project strong is the wonderfully thought-out collaboration between two businesses,” said Meta Newhouse, graphic design professor in MSU’s School of Art. “Both businesses benefit from the conceptually clever ‘sweet deal.’”

CLICK HERE to read the complete story first reported in MSU News.