Next Year

ASCA Update - Director’s Note

September 20, 2022

The plane ride home from the ASCA’s annual Executive Summit is always bittersweet. I found myself thinking about how great the event was for the attendees and sponsors. I was extremely pleased with the amount of positive feedback we received from nearly everyone in attendance. But I also felt a little bad for those who couldn’t attend the event.

Executive Summit is described by attendees as the professional snow and ice management industry’s premier conference. It brings together some of the best snow contractors from North America. When I say the event is the best, I am not referring to revenue, location, or accommodations – although those were excellent this year. When I say the best, I mean the caliber of snow professionals who really get this industry. They do things the right way. They focus on team building and culture. The give back to the industry and their communities. They are pros who other successful industry people want to be around.

At the event, attendees openly share their successes and failures with each other. Deep conversations develop about the unique challenges they are facing and how they’re managing through them. Anyone there can ask any question, and someone will be there to lends some helpful advice or practical know-how.

I especially enjoy meeting first-time attendees and watching them interact with the rest of the group. The acceptance they receive is awesome. They start diving into their businesses and they learn as much from each other as they do from the daily educational sessions. Therefore, the conference schedule is designed to allow equal networking time to the education.

The education is focused on high-level business topics. The average attendees are well versed in plowing techniques and dispatching strategy. What we focus on issues critical to business success: Human resources, leadership, the state of the economy, and sometimes a unique topic, like a body language expert or a cybersecurity educator. All are topics commonly not available at other events but can really help take you to the next level. In all, the event is a combination of learning from the educational sessions and from each other, and it was great to see attendees and watch them as they grew as professionals.

Believe it or not, planning for next year’s Executive Summit is already underway, so expect a location announcement soon after the New Year. I hope we see a ton of new folks in 2023, as well, as more of the industry takes advantage of this exciting event.

One final note about 2022 Executive Summit. A lot of hours go into the planning and staging of each year’s Executive Summit. And this year I had the privilege of working alongside my wife, Ann Marie.

Ann Marie played a large role in overseeing all of the detail work that went into this year’s conference. Whether it was working through logistical issues with the resort’s personnel, planning the cocktail receptions, helping attendees settle in, or simply coordinating our flights to and from Cleveland and Ft. Lauderdale, her impact on the success of this year’s conference was significant. As far as attendees were concerned the event went off without a hitch, and that’s all do to her efforts. I would be remiss if I didn’t acknowledge what a great partner she is – in both work and life – and that we make a pretty darn good team. Thank you, Ann Marie.