EDITOR'S NOTE: The following article first appeared in the May 2013 issue of Snow Magazine.
It will happen. If you spend any amount of time in the snow and ice management market, then sooner or later you’ll get that fateful letter in the mail advising you of the pending lawsuit (or a suit already filed). The letter will then advise that you have 30 days to respond, to please take this to your lawyer, or go to legal services if you do not have an attorney.
OK… wait for it. Here comes that sinking feeling right on cue: “Oh my God... what now?”
Well, it’s not the end of the world. You can survive this. You’re business will go on to fight snow for winters to come. However, you will be sunk unless you make some prudent, well-timed decisions throughout the process.
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