Editor's Notebook: Honoring Vets

Editor's Notebook: Honoring Vets

Boston-area snow fighters at W.L. French commit to laying 2,000 wreaths on local veteran graves to honor their sacrifices.

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April 29, 2019

As part of last year’s Top 100 ceremony, I collected from the recipients who were on hand stories about how

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they practiced leadership and how they gave back to their communities. Each anecdote was shared with the audience as company representatives received the respective awards. Overall, it added a special touch to that portion of the evening’s event and held true to the overall spirit of leadership that is a huge part of the Executive Summit experience.

Afterwards, I encouraged other snow and ice management companies to continue to share how they give back to their communities. Recently, Jessica French Goyette, vice president at W.L. French Excavating Corp. in North Billerica, Mass., took me up on that offer and shared their involvement in the Wreaths Across America program and the impact it had on the company’s hometown, just outside Boston.

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According to Jessica, W.L. French employees raised money to ensure that 2,000 veteran’s graves buried in Billerica, Mass received a wreath – a living memorial to honor their lives. They also captured the event on video to assist in fundraising efforts and to spread awareness of the cause. The video is very well done and is quite moving, and I’d encourage you to check it out. CLICK HERE TO WATCH THE VIDEO

As a side note, in 2015, the ASCA and Snow Magazine honored Bill French Jr., the company’s leader, with a Leadership Award. Learn more about Bill Jr. and the W.L. French company by CLICKING HERE.