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Industry Voices

Do you want answers!

Do you want answers!

March 16, 2017

Guesswork makes dissatisfaction inevitable, says business consultant and guest columnist John Tschohl. It is important to know your customers’ wants and needs before you try to sell them on your service. Because if you do not know, then you are guessing.

Loud and clear

Loud and clear

February 17, 2017

Do the messages you send into the marketplace match what you want to be known for as an organization? Business consultant and guest columnist Dan Coughlin says no matter how well your company does things internally it is the ability to interface with people outside of the company that will largely determine its success.

Plow your way to positive reviews

Plow your way to positive reviews

November 14, 2016

Seeking positive reviews from your customers might seem like a daunting task without any real return on your time invested. However, Mike Callahan says professional snow and ice managers should have a systematic way to solicit these reviews to boost your ranking on social sites.

What's important

What's important

October 27, 2016

Snow Magazine's insurance insider Matthew Peterson explores the topic of whether additional insured provisions on snow removal general liability insurance is still important?